In addition to getting your logo great exposure, consider these other uses for this awesome medium:
Tradeshows - The function of many tradeshows is generating awareness, whether that is awareness of a new product line, recent developments, or a newly revamped corporate identity. Let your target audience become ambassadors of that awareness, carrying your message home with them on their backs.
Giveaways - Draw them in by giving away an appealing and universally appreciated T-shirt. Choose the right bait, and you'll catch the fish you've been waiting for and, perhaps, a few that you didn't expect.
Gifts/Tokens of Appreciation - Sometimes, it's the thought that counts. Promotional T-shirts can serve as mementos of events and actions or simple gifts designed to memorialize or show appreciation.
Team/Identity - An article of clothing that distinguishes its wearer, either by setting him/her apart or identifying that person as a part of team, is inherently valuable to the giver and receiver. Promotional T-shirts effectively play either role and have the benefit of carrying your message or logo with them.
Style
White & black, black and white t-shirts are cliche, plain and boring
Consider how your t-shirt looks to a complete stranger
will the logo catch their attention?
is the lettering big enough to read?
is the message short and simple?
Do you want your t-shirt to be a serious uniform or a casual cloak fit for all occasions? Is it an identity privilege or a message you want outsiders to spread as well.
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